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Not a good news for theaters owners. A Film released in theaters would have earned a lot of profit, Now the movies of stars like Ayushmann Khurrana have started making a profit without releasing on theaters. This was possible through OTT platforms.
On 12 June, Ayushmann Khurrana and Amitabh Bachchan starrer and Shoojit Sirkar directorial film ‘Gulabo Sitabo’ reached the audience directly through the OTT platform.
This was the first such occasion for the Hindi film industry when the film of such big stars was shown on Amazon Prime Video without reaching the cinema hall.
No one could have think of that before March 2020. Short films certainly came on OTT before, but not films like Gulabo Sitabo, which was made for theater release.
This became possible due to COVID 19. The pandemic is responsible for the locks in theaters. it seems that the future of cinema is in danger.
Gulabo Sitabo has done tremendously good on OTT, and it may encourage other filmmakers to release their pending movies on the OTT platform.