June 16 is about to get hotter, and not just because summer refuses to leave. Bade Achhe Lagte Hain Naya Season (yes, that’s Season 4 for those counting) is ready to drop on Sony TV, headlined by the dream team—Harshad Chopda and Shivangi Joshi. The teaser has gone viral, fan accounts are going feral, and on OTT? Guaranteed success. But here’s the million-dollar question: Can BALH 4 bring TRPs back to Sony TV’s dry prime-time desert?
We’ve seen it before. A show does everything right—casting, production, storyline, even timing—and yet, Star Plus casually sneezes out a kitchen politics plot twist, and bam, 2.5 TVR. So, while Twitter screams “hit,” the BARC chart often whispers “meh.” Will this new-age romance be any different?
Shivangi Joshi + Harshad Chopda = Prime Time Chemistry
Let’s not underplay this: Shivangi Joshi (aka Naira forever) and Harshad Chopda (still breaking hearts from YRKKH and Bepannah) are television’s most beloved faces. Them coming together is practically a fanfiction fantasy come true—and no, this isn’t your average saas-bahu setup. This is grown-up love, the emotionally wounded slow-burn variety that smells like soulful monologues and subtle glances.
Harshad plays Rishabh—a man with a charmingly broken past, and Shivangi is Bhagyashree—an ambitious, layered woman balancing emotion and ambition. Their journey promises everything the TV has lacked lately: tenderness, trust, vulnerability, and actual character arcs. No kitchen standoffs, just adult love with emotional gravity.
This is a return to the original Bade Achhe Lagte Hain soul—mature, urban love. Think less “dramatic slap,” and more “can we talk?” And fans are here for it.
But Can It Actually Break the Star Plus Spell?
Here’s where it gets tricky. Sony TV has been losing the TRP war for years—and not because of content quality. As we explored in one of our previous articles, the issue is deep-rooted: family viewing habits, distribution strategy, and a deeply loyal audience ecosystem around Star Plus. People just don’t flip the channel—even if the other show is better. So while BALH 4 is guaranteed to trend online and dominate OTT (SonyLIV’s about to glow), TRP-wise? We’re cautiously optimistic.
The Pros in favour of the show
- Blockbuster Lead Pairing: Harshad Chopda + Shivangi Joshi. Their individual fandoms are massive, combined, it’s gonna have unstoppable hype.
- Franchise Legacy: Bade Achhe Lagte Hain is a known, loved name. The emotional branding is already strong, especially among urban viewers.
- Slow-Burn Romance: Finally, a show that respects the pace of real human emotions.
- Relatable Characters: Both leads play emotionally scarred yet hopeful individuals—characters that reflect today’s urban struggles.
- Visual & Narrative Aesthetic: High production values, and emotionally rich dialogues. Think cinema meets TV.
- Balaji’s Loyal Viewership: Say what you want, but Ektaa Kapoor knows how to create addictive storytelling.
- Guaranteed OTT Hit: SonyLIV viewers are more urban and digitally savvy—this show is tailor-made for binge-watchers and repeat value.
- Fresh Yet Familiar: The emotional themes are classic Ektaa, but the treatment feels modern, elevated, and deeply rooted in today’s reality.
- Viral Marketing: Trailers, teasers, behind-the-scenes clips—all have gone viral. Online fandom is locked and loaded.
The Cons which may go against the show
- Sony’s TRP Problem: As strong as the show is, Sony still battles reach and penetration issues on traditional TV, especially in rural and semi-urban areas.
- Competition from Star Plus: Even average shows on Star Plus score high, thanks to mass-market dominance.
Final Prediction: Sureshot Hit online, TRP Test Pending
Bade Achhe Lagte Hain Naya Season is going to be emotionally rich, visually elegant, and backed by two of Indian TV’s most iconic faces. It will definitely rule on social media and OTT platforms. But suppose Sony hopes this will be their Anupamaa-slayer. In that case, they’ll need more than just good content—they’ll need marketing muscle, a scheduling strategy, and perhaps even divine intervention in BARC metrics.
That said, this show could very well change the game if the buzz sustains and viewers start migrating. Shivangi Joshi and Harshad Chopda are not just bringing a story; they’re bringing hope—for Sony TV and the future of mature storytelling on Indian television. Watch it. Love it. Just don’t expect it to dethrone Star Plus overnight. But hey, even a storm starts with a spark—and BALH 4 has a lot of potential.
